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Privacy Policy & Cookies Information

Privacy Policy

We, CMO Alchemy (“we,” “us,” “our”), own and operate www.cmoalchemy.com (the “Website”), which showcases our services and offerings (the “Offerings”).

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We value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you access or use the Website.

 

By using the Website and voluntarily submitting your personal information, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree with the terms outlined here, please discontinue use of the Website.

1. Personal Information

For the purposes of this Privacy Policy, “Personal Information” means any information that can be used to identify you as an individual. This includes, but is not limited to, your name, email address, phone number, company or organization details, job role, country, location data, IP address, and any other information you choose to provide or that may be collected through your use of the Website.

2. Information We Collect

We may collect both Personal Information and Non-Personal Information depending on how you interact with us:

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  • Direct Interactions: When you request a call, subscribe to our newsletter or alerts, contact us through the forms on our Website, or call us directly, we may collect Personal Information such as your name, organization, telephone number, email address, and physical address. If you leave a comment on our Website, we also collect the information you choose to share in that comment.

  • Customer Support: If you communicate with us via email or through our chat support feature, we may collect Personal Information such as your name, email address, and any details you provide during the interaction.

  • Website & Social Media Engagement: We may collect, store, and use your Personal Information when you:

    1. Access or interact with our official social media handles (including Facebook, Twitter, Instagram, and LinkedIn).

    2. Share, comment, or provide feedback on our blogs or other Website content.

    3. Post comments, feedback, or testimonials on our social media handles.

  • Automatically Collected Information (Cookies and Similar Technologies): We may automatically collect certain Non-Personal Information through the use of cookies and similar technologies to help us improve the Website and our Offerings. Such information may include your browsing patterns, search activity, content viewed, page response times, download errors, duration of visits, page interaction details, IP address, and the date and time of your access.

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Cookies are small text files that are transferred to your device when you access the Website. These files enable us to recognize your device, enhance user experience, and analyze Website performance.

3. Third-Party Tools and Services We Use

We use certain third-party tools and services to better understand user behavior, improve our Website, enhance user experience, and deliver relevant services. These tools may collect and process both Personal and Non-Personal Information as described below:

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  • Google Analytics: This Website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to analyze how users interact with the Website. The information generated by these cookies is typically transferred to and stored on Google servers. You may opt out of Google Analytics by installing the browser add-on available here: https://tools.google.com/dlpage/gaoptout.

  • Digital Ads: We use Digital Ads to promote our services and allow individuals to reach us through our Website. When you click on our online advertisement/s and are directed to our Website, we may collect and store certain information related to that interaction for performance measurement and marketing optimization.

  • HubSpot: We use HubSpot as a customer relationship management (CRM) and marketing automation tool. HubSpot helps us manage interactions and provide improved services by collecting and processing information including but not limited to:

    1. Form Submissions: Details you provide in forms (e.g., name, email address, company information, and any other voluntary data).

    2. User Journey Tracking: Information on pages visited, time spent, and navigation paths to help us optimize content and user experience.

    3. Chat Interactions: Conversations through chatbots or live chat features, along with the details you provide during such interactions.

4. Accuracy of Information

You are responsible for ensuring that any Personal Information you provide to us is accurate, complete, and up to date. If you share Personal Information on behalf of another individual, you confirm that you are duly authorized to do so and that the individual concerned has been informed about this Privacy Policy.

5. Use of Personal Information

We use the Personal Information collected through the Website for purposes including, but not limited to:

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Communication and Services

  • Providing you with information about our Offerings and/or periodic newsletters.

  • Delivering our Offerings if we engage in a business relationship, including providing support where required.

  • Responding to queries, requirements, and processing requests for products or services.

  • Managing client communications, billing, and administration.

 

Website and Service Improvement

  • Enhancing the usability, functionality, and security of the Website.

  • Performing Website maintenance and troubleshooting.

  • Measuring and analyzing the effectiveness of our advertising and marketing campaigns.

  • Conducting business intelligence and data analytics in relation to the Website and our Offerings.

 

Recruitment

Processing job applications submitted through our career portal.
 

Marketing and Awareness

  • Running marketing and promotional campaigns.

  • Creating brand awareness.

  • Providing information we believe may be of interest to you.

  • Maintaining leads and improving our Offerings.

 

Legal and Compliance

  • Preventing fraud, abuse, or security incidents.

  • Complying with legal or statutory obligations.

  • Fulfilling record-keeping, administrative, and audit requirements.

 

We process your data based on our legitimate business interests in accordance with Article 6(1)(f) of the GDPR, which may include:

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  • Providing services to clients.

  • Preventing fraud and ensuring information security.

  • Verifying compliance with policies and legal obligations.

  • Administrative and archiving purposes.

  • Maintaining reference records.

  • Reporting potential crimes or compliance breaches.

  • Any other legitimate business or compliance purposes that may arise from time to time.

6. Disclosure of Personal Information

We do not sell, rent, lease, or otherwise trade your Personal Information to third parties without your prior consent. However, we may disclose your Personal Information in the following circumstances:

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  • Service Providers: We may share your Personal Information with trusted service providers who assist us in operating, maintaining, and improving the Website, or in delivering our Offerings. Such service providers are contractually bound to safeguard the information and use it only for the purposes specified by us.

  • Business Transfers (Merger or Acquisition): If we undergo a merger, acquisition, restructuring, or sale of all or part of our business (including the Website), your Personal Information may be transferred as part of that transaction. Any successor entity will be permitted to use your Personal Information only in accordance with this Privacy Policy.

  • Legal and Regulatory Compliance: We may disclose your Personal Information if required to do so by law, regulation, legal process, or enforceable governmental request, including to comply with court orders or regulatory authorities.

7. Data Retention

We collect and retain only the Personal Information necessary for the purposes outlined in this Privacy Policy and store it only for as long as required to fulfill those purposes. The duration of retention may vary depending on the type of Personal Information and the reason it was collected.

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  • We will make reasonable efforts to delete or anonymize your Personal Information upon receiving a written request from you, unless we are required to retain it for legal, regulatory, or legitimate business purposes.

  • Please note that there may be a delay in deleting information from our active systems, and copies may remain in backup storage for a limited period even after deletion.

  • If you would like more details about where and how long your Personal Information is stored, or if you wish to exercise your rights of erasure or data portability, you may contact us at: connect@cmoalchemy.com.

8. Access and Correction

You have the right to request access to the Personal Information we hold about you, as well as to request corrections if you believe that the information is inaccurate or incomplete. To exercise these rights, you may contact us at connect@cmoalchemy.com.

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Depending on the nature of your request, we may require you to provide additional details or complete a request form to verify your identity. In some cases, we may charge a reasonable fee to cover administrative costs, which will be communicated to you in advance. All valid requests will be addressed within a reasonable period of time in accordance with applicable data protection laws.

9. Security of Your Information

We rely on reputable third-party service providers to host, process, and manage the Personal Information we collect, including providers of website hosting, customer relationship management (CRM), email, and related communication services. These providers implement industry-standard security measures designed to safeguard Personal Information against unauthorized access, alteration, disclosure, or destruction.

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We may also communicate with you or exchange information through our official social media channels. Please note that when you interact with us on these platforms, your Personal Information is subject to the respective platform’s privacy policies, which operate independently of ours.

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While we take reasonable steps to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy, no system or method of transmission over the internet is completely secure. Accordingly, we cannot guarantee absolute security.

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We also caution you to remain vigilant against “phishing” or fraudulent messages that may appear to come from us. We will never request sensitive Personal Information such as passwords or financial details via email or social media.

10. Information for EU/EEA Visitors

Applicability of GDPR

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If you are a resident of the European Union (EU) or European Economic Area (EEA), this Privacy Policy is intended to comply with the requirements of the EU General Data Protection Regulation (“GDPR”). For the purposes of the GDPR, we act as the “Controller” of the Personal Information that is collected through your use of our Website and related services.

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Legal Basis for Processing

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We will only process your Personal Information where we have a lawful basis to do so. The lawful bases include:

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  • Consent – when you have given us clear consent to process your Personal Information for a specific purpose [Article 6(1)(a) GDPR].

  • Contractual necessity – when processing is necessary for the performance of a contract with you, or to take steps at your request prior to entering into a contract [Article 6(1)(b) GDPR].

  • Legitimate interests – when processing is necessary for our legitimate interests and such interests are not overridden by your fundamental rights and freedoms [Article 6(1)(f) GDPR].

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Transfer of Personal Information Outside the EU/EEA

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Your Personal Information may be transferred to and stored in countries outside the EU/EEA, including India, where we and/or our trusted third-party service providers (such as website hosting, CRM, email, and communication platforms) operate. We take appropriate safeguards to ensure that such transfers comply with GDPR and that your Personal Information remains protected.

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Your Rights

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As an EU/EEA resident, you have the following rights under GDPR:

  • The right to access the Personal Information we hold about you.

  • The right to rectify or update inaccurate or incomplete Personal Information.

  • The right to request erasure of your Personal Information (“right to be forgotten”).

  • The right to restrict our processing of your Personal Information.

  • The right to object to the processing of your Personal Information.

  • The right to data portability, allowing you to obtain and reuse your Personal Information for your own purposes across different services.

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To exercise any of these rights, please contact us at connect@cmoalchemy.com. We will respond to such requests in accordance with applicable data protection laws.

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Governing Law

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For EU/EEA residents, the provisions of the GDPR shall govern the collection, use, and retention of Personal Information.

11. Information for Singapore Visitors

Applicability of PDPA

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This Privacy Policy is subject to the Singapore Personal Data Protection Act 2012 (“PDPA”). We will handle Personal Information in accordance with the obligations prescribed under the PDPA.

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Withdrawal of Consent

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Under the PDPA, you may at any time, upon providing us with reasonable notice, withdraw your consent to the collection, use, or disclosure of your Personal Information. Upon receiving such notice, we will inform you of the likely consequences of withdrawal. Unless collection, use, or disclosure is required or permitted under applicable law, we will cease (and cause any of our data intermediaries and agents to cease) further collection, use, or disclosure of your Personal Information.

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Accuracy of Personal Information

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We will make reasonable efforts to ensure that the Personal Information in our possession or under our control is accurate and complete. However, it remains your responsibility to provide updates if there are changes to your Personal Information.

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Transfer of Personal Information Outside of Singapore

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Where your Personal Information is transferred outside of Singapore, we will take appropriate steps to ensure that the recipient provides a standard of protection that is at least comparable to that provided under the PDPA.

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Inquiries

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If you have any questions, concerns, or complaints regarding the collection, use, or disclosure of your Personal Information under this Privacy Policy, you may contact us at: connect@cmoalchemy.com.

12. Information for Malaysian Visitors

Applicability of PDPA

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This Privacy Policy is subject to the Personal Data Protection Act 2010 of Malaysia (“PDPA”). We will handle Personal Information in accordance with the requirements of the PDPA.

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Your Rights

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As provided under the PDPA, you have the following rights:

  • The right to withdraw consent to the processing of your Personal Information.

  • The right to request that we cease processing your Personal Information if such processing is likely to cause damage or distress.

  • The right to request that we cease processing your Personal Information for direct marketing purposes.

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Requests to exercise these rights may be subject to conditions and exemptions as set out under the PDPA.

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Inquiries

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If you have any questions, concerns, or complaints regarding the collection, use, or disclosure of your Personal Information under this Privacy Policy, you may contact us at: connect@cmoalchemy.com.

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We will respond to such inquiries or complaints within a reasonable period of time, in accordance with the requirements of the PDPA.

13. Children’s Privacy

We do not knowingly collect Personal Information from children under the age of 16 without the prior, verifiable consent of a parent or legal guardian. If you are under the age of 16, please do not provide any Personal Information through our Website or Services.

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If a parent or legal guardian becomes aware that a child has provided us with Personal Information without their consent, they may contact us at connect@cmoalchemy.com. Upon verification, we will promptly delete such information from our systems.

14. Choice and Opt-Out

We may send you communications, which may include but are not limited to:

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  • Notices about your use of our Website or Services (including violation notices),

  • Updates and administrative information,

  • Promotional material about our offerings, and

  • Newsletters.

 

You may opt out of receiving promotional communications at any time by using the “unsubscribe” link in such emails or by contacting us at connect@cmoalchemy.com with your specific request. Please note that you may still receive essential service-related communications even after opting out.

15. Third-Party Marketing and Sale of Personal Information

We do not sell, rent, or otherwise share your Personal Information with third parties for their own marketing or commercial purposes.

16. Links to Other Websites

Our Website may contain links to external websites or applications that are not operated or controlled by us. Once you leave our Website, we are not responsible for the protection or privacy of any information you provide on those sites. You should exercise caution and review the privacy policies applicable to the external websites you visit.

17. Limitation of Liability

To the fullest extent permitted by law, we shall not be liable for any direct, indirect, incidental, consequential, or special damages, including but not limited to loss of profits, goodwill, data, or other intangible losses, arising out of or in connection with this Privacy Policy, even if we have been advised of the possibility of such damages.

18. Additional Policies

  • All the content published on this website in any form is the intellectual property of the CMO Alchemy. Thus, one should not reproduce/copy the work (published here) without taking prior permission from the founders of CMO Alchemy.

  • If the website content gets published without taking prior permission, it may lead to a dispute. If the dispute(s) cannot be settled by mutual discussions within the fifteen-day period, the blogger may refer the matter to arbitrator(s). The Arbitration Proceedings shall be held under the provisions of the Arbitration and Conciliation Act, 1996 or any of its subsequent amendments as on the date of reference. The Arbitration Proceedings shall be in English and to be held at Indore, India. During the conduct of Arbitration Proceedings, the Parties shall bear the cost of the proceedings individually. Eventually, all costs and expenses of the Arbitration shall be borne by such Party in such manner as awarded by the Arbitrator.

  • This website may publish AI-generated content and/or the content taken from the portals offering royalty free content. 

  • All the information taken from external sources are given due credits. If anyone has any copyright issues with any of the content published on this website, please write to connect@cmoalchemy.com with the relevant pieces of evidence. The concern will be taken care of on priority.

  • Names, brands, logos, and/or any form of proprietary information quoted on this website (other than owned by CMO alchemy) is not the property of CMO Alchemy and is taken for the references only. It is the property of the respective individual/company/brand.

  • All the content published on the website has nothing to do with any employee including founders and/or their family, friends, colleagues, clients etc. 

  • Names, characters, businesses, places, events, and/or incidents published under the blog section of the website are either the products of the blogger’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

  • Although the publisher of the website has made every effort to ensure that the information in this website was correct at the time of publishing, the publisher do not assume and hereby, disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. If your name/brand/picture or any form of identity is appearing on this website and in case you wish to get it removed, kindly email to connect@cmoalchemy.com and your concern will be taken care of.

19. Governing Law and Dispute Resolution

This Privacy Policy shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles.

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Any disputes arising under or in connection with this Privacy Policy shall be resolved through arbitration in Indore, India, conducted in English, in accordance with the Arbitration and Conciliation Act, 1996. The arbitration shall be conducted by a sole arbitrator appointed by us, and the resulting award shall be final and binding. During the conduct of Arbitration Proceedings, the Parties shall bear the cost of the proceedings individually. Eventually, all costs and expenses of the Arbitration shall be borne by such Party in such manner as awarded by the Arbitrator.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any such updates will be posted on this page with the revised date. You are encouraged to review this Privacy Policy periodically to stay informed.

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Last updated on: 19 August 2025

21. Contact Us

If you have any questions, concerns, or grievances regarding this Privacy Policy or our data practices, you may contact us at:

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Email: connect@cmoalchemy.com

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Cookies Information

This is the Cookie Policy for CMO Alchemy, accessible at www.cmoalchemy.com.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the site function properly, enhance your browsing experience, and provide insights into how visitors use the website.

2. Why We Use Cookies

At CMO Alchemy, we use cookies to:

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  • Ensure the website works as expected.

  • Improve performance and user experience.

  • Understand how visitors engage with our content.

  • Support services such as newsletters, contact forms, and workshops.

  • Remember your preferences (e.g., language, session details).

3. Managing Cookies

Most browsers automatically accept cookies, but you can modify your browser settings to decline or delete cookies. Please note that disabling cookies may affect the functionality and features of this website.

4. Types of Cookies We Use

  • Essential Cookies: Required for the core functioning of the website.

  • Performance & Analytics Cookies: Help us understand visitor behavior and improve our services.

  • Form & Communication Cookies: Store details when you fill out forms, sign up for newsletters, or register for workshops, so you don’t have to re-enter them later.

  • Preference Cookies: Remember your settings and choices for a more personalized experience.

5. Updates to This Policy

We may update this Cookie Policy from time to time. Please check this page periodically to stay informed about how we use cookies.

6. Contact Us

If you have any questions about our Cookie Policy, you can contact us at:

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Email: connect@cmoalchemy.com

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